Around $24 in Japan
"A highly functional mascara that allows you to do fine mascara work that cannot be accomplished with conventional mascara bottles. Easily work with groups of lashes to create the lash type of your choice."
I'm not very fussy with mascara, they're all more or less the same for me. I have favourites (MaxFactor 2000 Calorie) and some are truly awful (The Body Shop) but most give me the same results.
The Art Dial mascara is unique in that it has a slanted comb dispenser instead of the traditional brush applicator. You twist a dial (I guess that's why it's called "Art Dial"?) at the bottom of the tube to load the comb up with mascara. The dial turns with a satisfying click and by paying attention to the clicks I've so far managed to avoid over loading the comb.
The formula is "wetter" than traditional mascaras because you're essentially getting it "fresh" every time. There is no clumping, not even with multiple coats! Unfortunately this isn't the type of mascara that gives amazing volume or length, it just leaves lashes defined, separated and glossy. It's also not waterproof and it doesn't really hold a curl.
The thing that makes me neglect this mascara is how tricky the application is, the applicator is awkward and takes getting used to, especially on the lower lashes, so I always end up with mascara smeared all over my eyelid. I end up having to tug my eyelid up so that the lashes are easier to get to with the comb.
Conclusion: Too expensive, too difficult to use and mediocre results. Skip.
See how smeariffic it is?
Bonus pics: Ahjumma hair (as D would call it) with my new Rowenta Curl Active curling iron that I'll be reviewing soon!